Cheez Whiz has had the same branding since the beginning of time. In 2001, Cheez Whiz removed the real cheese from their cheese spread.
Cheez Whiz battles the "plastic" stigma among America adults.
Add real cheese back.
Cheez Whiz is a spread that kids enjoy - they use it to make their food taste better.
DIGITAL COMMUNICATIONS STRATEGY:
Cheez Whiz allows you to create the meals your kids will beg for over and over again.
We added cheese back! - and created a line of products that are elevated, since Cheez Whiz elevates the taste of food for kids.
DIGITAL CAMPAIGN EXECUTIONS:
Made with some of my favorite people:
ST: Lauren Vickers
XD: Jessica Bagby
AD: Michael Lee
CW: Tony Jorgenson
CBM: Morgan Garber