SITUATION:

Cheez Whiz has had the same branding since the beginning of time. In 2001, Cheez Whiz removed the real cheese from their cheese spread.

PROBLEM:

Cheez Whiz battles the "plastic" stigma among America adults.

REBRAND SOLUTION:

Add real cheese back.

HUMAN TRUTH:

Cheez Whiz is a spread that kids enjoy - they use it to make their food taste better.

DIGITAL COMMUNICATIONS STRATEGY:

Cheez Whiz allows you to create the meals your kids will beg for over and over again.


REBRAND:

cheese logo.png

DIGITAL CONCEPT:

concept .png

PRODUCT EXTENSION:

We added cheese back! - and created a line of products that are elevated, since Cheez Whiz elevates the taste of food for kids.


DIGITAL CAMPAIGN EXECUTIONS:


Made with some of my favorite people:

ST: Lauren Vickers

XD: Jessica Bagby

AD: Michael Lee

CW: Tony Jorgenson

CBM: Morgan Garber